Discover how your audiences really
get their news, with the single biggest study of the UK’s media habits.

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Earning trust has never been more challenging

Brits are leaving legacy sources behind for social media. 
The generational and political divides are wider than ever. And we’ve become a nation of skeptics. Trust has never been harder to earn, but we can help you emerge as winners.

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Talking to the Nation is the single biggest study of the UK’s media habits, and an essential playbook for CEOs and communications leaders.

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methodology

Methodology

We combined quantitative and qualitative research

  • Surveying 8,000 people across the UK
  • Completing 24 in-depth interviews
  • Segmenting and comparing nine profiles

A preview of what's in the report:

44%
42%
36%
TV
Website or app
The percentage of respondents that consume 
news daily from different sources.

Meta rules the roost


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Facebook is now the most popular daily news source, overtaking the BBC. This is a remarkable rise for a platform that has existed for less than a generation.

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News sources used daily:

  • 44% Facebook
  • 42% BBC TV
  • 36% BBC website or app




Clearly some Brits now prefer quick updates over traditional news bulletins.

report

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contact

Contact us

For more information or any other enquiries you can reach us at: hello@charlesbyestrategy.co.uk